Iconography System
Creative Director: Bonnie Kate Wolf
Icon Designer: Sydney Kuszyk
Icon Designer: Stephanie Du
Via The Iconography Company
I designed over 120 icons and variants in the style selected by our Creative Director.
Pushed chosen metaphors in multiple directions and developed new metaphors. The Creative Director then made small adjustments to the final icons.
Symbolic Expression Exploration
I created variants of selected metaphors using different style expession to provide variety for the client to choose from. Each style exploration aims to imitate the round blocky feel of the Tinder brand and font for the most cohesive feel no matter which option gets chosen.
For new metaphors, I explore different ideas to provide as much breadth as possible for selection.
Final Icon Contributions
