Iconography System
Creative Director: Bonnie Kate Wolf
Icon Designer: Sydney Kuszyk
Icon Designer: Stephanie Du
Via The Iconography Company
Following the guidance of the creative director, our team established a style and I implemented it across over 160 icons and variants.
I explored personality and expression throughout the icon system by experimenting with metaphors.
I Implemented the brand image by implementing square forms within the icon set whenever possible.
Systems Thinking
Natural's logo is a slightly rounded square. We wanted to highlight that in their iconography. Our creative director, Bonnie Kate Wolf, developed this style, and I focused on implementing it across the system down to the tiniest details.
Expression Exploration
Final Icon Contributions
