Moony is a beverage brand designed to help women reconnect with their monthly cycle. Each can corresponds to a different phase, sharing a little insight into what your body is going through while delivering a brew crafted to support you right where you are. The branding draws on the natural phases of moon phases, mirroring the rhythms of the a monthly cycle. The name "Moony" is a playful reclamation of "moody", which is a word that has long been used to minimize what women feel, turned into more of a celebration.