Intuit Iconography System
Creative Director: Bonnie Kate Wolf
Icon Designer: Sydney Kuszyk
Icon Designer: Stephanie Du
Via The Iconography Company
Used the visual language established by our Creative Director to design over 190 icons and variants.
Pushed chosen metaphors with multiple different directions.
I created 4 out of the 5 icons that were chosen as favorites by the client. These were then used as a direction guide while developing the rest of the system. This is a project our team is still actively pursuing.
Symbolic Expression Exploration
After deciding on a metaphor, I create variations of that metaphor with different personality, movement, and feeling to give the client a wide variety to choose an initial direction from.
Systems Thinking
When building an icon set, I ensure it stays systematic, organized, on-brand, and consistent throughout the product.
Angled planes on the same angle
facing the same direction
Using the same icon when creating a variant
Items all face to the right hand side